OneHorizon.

I sold the first products at Christmas 2020 in my mother’s beauty salon. Then the first online shop went live on Wix, and real orders came in.

In June 2022, aged 19 and in the middle of my apprenticeship, I registered my sole proprietorship «Abgottspon Neo Horizon» in the commercial register (UID CHE-219.371.310). From then on One Horizon was a business with bookkeeping, contracts and responsibility. Neo Horizon GmbH followed in July 2023; since November 2023 everything runs through it.

Organic Google search has been the main channel since the start. Behind it are clean product data, structured data for products and the merchant, and FAQ blocks that AI search reads as well.

On top of that, at least one new journal article goes live every week: brand portraits and guides that keep getting found.

Wix became too tight. In 2024 the shop moved to WordPress and WooCommerce: more control over product data, integrations and search.

With the move, every page got a new address. Redirects take old links to the new pages, and the leftovers from the Wix days have been cleaned up.

In October 2024 One Horizon became a registered trademark. The range is curated: design, living, accessories, brands from Switzerland and around the world. Today there are around 40 brands, kept with care rather than piled up.

The audience is clear: style-conscious people who value quality and would rather buy one good piece than three average ones.

I have handed over day-to-day operations. An external IT team looks after IT and interfaces, external logistics partners handle most of the shipping, and returns go through our address in Raron. Marketing is mostly done by AI, supported by freelancers.

I stay on strategy, the product range and the big decisions.