OneHorizon.

I sold the first products at Christmas 2020 in my mother’s beauty salon. A first online shop on Wix followed, without a real marketing plan yet, but with real orders.

In June 2022, aged 19 and in the middle of my apprenticeship, I registered my sole proprietorship in the commercial register. From then on One Horizon was a business with bookkeeping, contracts and responsibility. Neo Horizon GmbH followed in July 2023; since November 2023 everything runs through it.

Wix became too tight. In 2024 the shop moved to WordPress and WooCommerce: more control over product data, integrations and search.

The move cost visibility on Google for a while because URL structures changed. Since then I know that redirects belong before the launch, not after it. The leftovers have been cleaned up.

In October 2024 One Horizon became a registered trademark. The range is curated: design, living, accessories, many brands from Switzerland and Europe. Today there are around 40 brands, kept with care rather than piled up.

The audience is clear: style-conscious people who value quality and would rather buy one good piece than three average ones.

The main channel is organic Google search. That means clean product data, structured data for products and the merchant, and FAQ blocks that AI search reads as well.

Since September 2026 a new journal article goes live every week: brand portraits and guides that last longer than an ad.

In September 2026 the first paid test ran: four campaigns, Shopping and Search, a little over two weeks. Tracking had been checked beforehand; every purchase would have been counted.

I have handed over day-to-day operations; an external developer handles web development. I stay on strategy, the product range and the big decisions, like the ads test above.